Build the platform that turns expertise into authority

You already have the expertise, experience and ideas you want to be known for. The Thought Leader Launchpad helps you turn that expertise into a professional platform that builds authority, increases visibility and creates opportunities around your knowledge, ideas and experience.

Your book can be an important part of that platform, but it doesn't have to be the starting point.

The Launchpad is designed for founders, coaches, consultants, authors and industry experts who want to build recognition around their ideas and become a recognised voice in their field.

You may be preparing to publish a book, already have one, or simply recognise that your expertise needs a stronger platform behind it.

The Launchpad brings together the strategic assets, visibility and audience-building activities that can help turn your expertise into something much bigger than a single book, website or social media presence.

Before you begin

This service assumes that you are already clear about your brand and positioning.

You should have a clear understanding of your market, your audience and what you want to become known for. You should also have a clear idea of the expertise, ideas or methodology you want to build your authority around.

If you need help defining your positioning, identifying your ideal audience or deciding what you should become known for, see our Brand & Positioning Strategy service before booking the Thought Leader Launchpad.

Four areas of support

The Launchpad is modular. You can start with the area that addresses your immediate needs, or combine several areas to build a more complete authority platform.

01. Authority Platform

Build the infrastructure behind your expertise.

02. Authority Asset

Turn your book into a strategic asset for your wider platform.

03. Authority Amplification

Create visibility and momentum around your ideas.

04. Audience Expansion

Put your ideas in front of people who don't know you yet.

You don't have to use every part of the Launchpad. If you already have a strong website, a published book or an established audience, we can focus on the areas where you need the greatest support.

The goal is to build a platform that continues working for you long after a book launch, campaign or individual piece of content has finished.

01. Authority Platform

Build the infrastructure behind your expertise

Your expertise needs somewhere to go when people discover you.

Your website, LinkedIn presence, webinar and media assets should work together to communicate your authority and give interested people a clear next step.

We build and assess the supporting assets that turn attention into an audience and an audience into future opportunities.

A)Website, Landing Page & LinkedIn Authority Audit

We assess the online platforms that will receive traffic from your book, webinar, advertising, media appearances and other visibility activity.

We look at your messaging, positioning, user journey and ability to turn visitors into subscribers, prospects or potential clients.

We then recommend the changes needed to ensure the attention you generate has somewhere effective to go.

The aim isn't simply to make your online presence look professional. It is to ensure that someone discovering you for the first time quickly understands who you are, what you know, why it matters and what they should do next.

B) Evergreen Webinar Funnel

An evergreen webinar turns your expertise into an automated audience-building and lead-generation system that works around the clock. Unlike live events, it allows people to discover your ideas and engage with your knowledge at a time that suits them, while automated emails nurture leads and encourage further action. Live webinars typically convert 10–20% of attendees on offers priced at $500–$1,000, while evergreen replays can convert 3–10%, providing ongoing opportunities to generate leads and sales. We create you an evergreen system that acts 'live' to increase your conversion rate.

Your evergreen webinar is at the heart of your audience-building platform.

Rather than relying on a one-off lead magnet that people download and forget, we create an ongoing entry point into your world.

Your webinar gives prospective clients, readers, followers and collaborators an opportunity to experience your expertise and engage with your ideas beyond your written content. A well-built funnel connects your webinar to your email list, services, courses and other commercial opportunities.

It creates a natural journey:

Webinar → Email Audience → Further Engagement → Consulting, Coaching, Courses, Sales or Other Opportunities

Your webinar shows your audience the unique problem you will solve for them. It is the first opportunity you have to build trust and start to build a relationship. This creates a much stronger pathway from initial discovery to a deeper connection with your work.

Your webinar gets people through the door. Your content gives them a reason to stay.

C) Media & Press Kit

We create a professional media and press kit containing your biography, headshot, book information, key talking points and other essential information that can be used when approaching podcasts, journalists, event organisers and other media opportunities.

We also research and provide relevant media lists of journalists, podcasts and publications to support a broader outreach campaign.

This gives you a professional set of materials that can be used repeatedly as new media, speaking and collaboration opportunities arise.

02. Authority Asset

Everything in Foundation, plus:Everything in Foundation, plus:

Turn your book into a strategic asset for your wider platform

A book can be one of the most powerful assets a thought leader can have.

But publishing a book doesn't automatically establish authority.

Your book needs to be discoverable, professionally positioned and connected to the wider expertise, methodology and message you want to become known for.

We optimise the book so it supports your authority rather than simply sitting on Amazon as another publication.

A) Author Positioning, Blurb & Biography

We create an engaging book blurb designed to sell the book while communicating the bigger promise behind your work.

We also create an author biography that establishes your credibility and positions you as an authority from the first time a potential reader encounters you.

The messaging is designed to connect the book with the wider body of work you are building around your expertise.

B) Amazon Optimisation & Metadata

We position your book so it can be discovered by the right readers while reinforcing your wider authority and areas of expertise.

We research and implement relevant keywords and categories to improve your book's discoverability within Amazon.

We also optimise the product-page messaging and A+ Content so that readers understand not only what the book is about, but why it matters and how it connects to your wider expertise, methodology or body of work.

C) Seamless Publishing

We handle the technical publishing process across the relevant publishing platforms, ensuring your book is correctly prepared and published without technical problems or unnecessary last-minute issues getting in the way.

This allows you to concentrate on your expertise, audience and wider authority platform rather than becoming bogged down in the technical details of publication.

D) A+ Content

Your Amazon page is often one of the first touchpoints between a reader and your work.

It therefore needs to build credibility, not simply describe the book.

We design A+ Content that can communicate your background, methodology, expertise and relevant results, helping readers understand the wider value behind the book before they even open it.

Your book becomes more than a publication. It becomes a strategic asset within your authority platform.

03. Authority Amplification

Everything in Foundation & Asset, plus:

Create visibility and momentum around your ideas

Once the foundations are in place, the next step is getting your expertise in front of the right people.

If you are launching a book, the launch can provide a powerful catalyst for this visibility. But the objective isn't simply to create a busy launch week.

It is to create sustained attention around your ideas, expertise and wider platform.

A) Strategic Launch & Post-Launch Plan

We create a detailed roadmap covering the weeks before publication, launch week and the months that follow.

This can include pre-order positioning, launch activity, promotional opportunities and post-launch momentum.

The aim is to ensure that launch day is the beginning of your visibility, not the end of it.

Your launch becomes a concentrated opportunity to introduce people to your ideas and direct them towards the wider platform you have built around them.

B) Social Media Authority Campaign

We create a four-week campaign built around the core ideas, themes and methodology behind your work.

Rather than filling your social channels with generic promotional content, every piece is designed to reinforce what you know, what you believe and what you want to become known for.

The objective is to build recognition around your ideas rather than simply repeatedly asking people to buy your book.

The goal is for people to remember your ideas, not simply your book.

C) Amazon Advertising

We create and manage Sponsored Products and Sponsored Brands campaigns designed to increase your book's discoverability and reach relevant readers.

Campaigns can include targeting comparable titles and related books within your catalogue, helping to build visibility beyond organic Amazon search.

Advertising forms part of the wider visibility strategy rather than being treated as a standalone sales tactic.

D) Ambassador Team

We help you develop and coordinate an Ambassador Team made up of colleagues, clients, industry experts, fellow authors and other people who genuinely support your work.

No single person can reach every relevant audience. A carefully developed ambassador network can help carry your ideas further than one voice could on its own.

An effective Ambassador Team can provide social proof, introduce your work to new networks and help create concentrated visibility around important moments such as a book launch, webinar or major announcement.

The objective isn't simply to collect people who will post a promotional graphic.

It is to build a group of genuine supporters who understand what you stand for and are willing to help introduce your work to their own networks.

E) Netgalley Review Submission

We put your book in front of NetGalley’s community of 605,000+ active reviewers, booksellers, librarians, educators, journalists and book industry professionals. Your book will be available on NetGalley for two weeks or longer, alongside titles from major traditional publishers including Hachette, Penguin and Harvard Business Review. NetGalley is a trusted platform for discovering new books and generating genuine reader feedback. It gives authors an opportunity to reach a broad audience of verified reviewers and build valuable early reviews.

04. Audience Expansion

Everything in Foundation, Asset &Amplification, plus:

Put your ideas in front of people who don't know you yet

Building authority isn't just about publishing content on your own platforms.

You also need opportunities to demonstrate your expertise to audiences you haven't reached before.

Audience Expansion focuses on getting your ideas into relevant conversations, communities and media environments where people can discover you for the first time.

A) Podcast Outreach

We research relevant podcasts and identify opportunities where your expertise and message are a genuine fit.

We handle outreach designed to secure appearances that put you in front of relevant audiences, build credibility and create additional pathways back to your wider platform. Each appearance gives you another opportunity to demonstrate your expertise, communicate your ideas and introduce new people to your work.

Where appropriate, podcast appearances can also direct listeners towards your book, evergreen webinar or other next step within your platform.

B) Strategic Influencer Outreach

We identify relevant creators, coaches, experts and community voices whose audiences align with your subject matter.

We handle outreach and follow-up over a four-week period, encouraging genuine organic exposure rather than relying solely on paid promotion.

The objective isn't simply to get someone to mention your book.

It is to introduce your ideas and expertise to audiences who may want to hear more from you.

Over time, these relationships can create opportunities for collaboration, interviews, recommendations, guest appearances and other forms of organic visibility.

C) Live Book Launch Event

A launch day should feel like an event, not simply a publication date.

We help you plan and run a live launch, whether online or in person, that brings your audience, ambassadors and network together at the same time.

A concentrated launch can help generate early sales, engagement and visibility while giving your audience a reason to participate on the day rather than putting the book on their "I'll get around to it" list.

It also gives your Ambassador Team a shared moment around which to organise their activity, turning individual support into a visible public event.

The book launch is the moment of visibility. The authority platform is what keeps working afterwards.

Who is the Thought Leader Launchpad for?

The Thought Leader Launchpad is designed for founders, coaches, consultants, authors and industry experts who have genuine expertise, a methodology, a message or a body of work they want to become known for.

You may be preparing to publish a book, already have one, or simply recognise that your expertise needs a stronger platform behind it.

You may already have an audience but lack a clear system for turning attention into deeper engagement and commercial opportunities.

Or you may have strong expertise and a compelling message but haven't yet built the public platform needed to establish your authority.

Some clients begin with the Authority Platform and build from there.

Others come to us with a book ready to launch and need the wider infrastructure, visibility and audience strategy to make that book work harder for them.

The common denominator is simple:

You don't want to simply publish a book, post content or promote yourself. You want to build recognition around your ideas and become a recognised voice in your field.

The Thought Leader Launchpad gives you the strategic assets and practical support to make that happen.

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FAQ

Who owns my book rights?

You do — 100%. We never take ownership, royalties or control your publishing accounts.

Do I need a finished manuscript before I book your service?

Yes. Your manuscript needs to be copy-edited and formatted ready for publication. We can advise you on how to go about this.

Are there any additional costs?

We aim to secure a minimum of 8 unpaid influencer connections on your behalf. If you choose to engage a larger or high-profile influencer who charges a fee, you will be responsible for covering those costs directly.

Any formatting revisions or manuscript changes requested after your manuscript has been uploaded to your publisher will incur an additional fee of $45.

You are responsible for your Amazon Ads budget. We recommend a minimum budget of $/£50 through the testing phase for the first month of your Ads.

Will I become a bestseller?

Maybe, one day, if you work hard enough. The ethical route is to earn this title by building your platform and client base, rather than paying someone a hefty price tag to engineer a campaign designed to push your book onto lists such as The New York Times bestseller list for a week. What you're really buying is a title, not a long-term career. Once the coordinated sales stop, the momentum usually disappears with them. Many of our authors do reach the number 1 New Release spot on Amazon, but that ranking fades quickly too.

Sustainable success looks very different.

Books such as Atomic Habits by James Clear and Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen became long-term bestsellers because their authors built audiences over years through writing, speaking, partnerships and consistent marketing.

We do not promise bestseller status.

What we can promise is a professional foundation, increased visibility with your chosen audience and a strategic platform from which to grow your authority and your career.

Who is responsible for seeding books?

We organise the influencer partnerships, and you as the author are responsible for sending out the book to the influencer.

We recommend that you buy a minimum of 50 books before signing up for our service.

When should I book The Thought Leader Launchpad?

Please book our service a minimum of 12 weeks before you intend to publish your book.

Can you create a bespoke service for me?

Yes, please get in contact here.

If you would like to discuss this service further please book a discovery call here.

Please click on the 'Select option' tab on the right of the page for USD and GBP prices.